How to Pass the TikTok Algorithm Test?
TikTok has been among the most popular social media platforms since its launch in 2015. The platform allows users to generate short and catchy videos while giving the users the option to add music and filters to their videos. Following the platform's increasing popularity, many people are now using the platform for entertainment and marketing purposes. So, how to pass the TikTok algorithm test and benefit from the full potential of the app?
How Does TikTok’s Algorithm Work? A First Look
TikTok uses a rigorous algorithm to provide its users with the best possible experience while online. The platform monitors and keeps track of certain metrics of a given user, to be able to personalize their time on the app. In time, users start seeing videos about the topics they are more interested in, from the users they have more in common with. But how does TikTok’s algorithm actually work? How to pass the TikTok algorithm test?
1. Analyzing the Content
One of the most essential methods of the algorithm is to monitor the very content itself. TikTok analyzes the captions of the video to direct the content to relevant users who have viewed similar videos before. Also, the algorithm listens to the audio content of the video and directs the video to the users who have seen videos with the same or similar audio profiles before.
On this note, the algorithm also has a robust way of analyzing and using the hashtags of a given video, as it is among the safest and most effective ways to lead the video to the main page of users who are interested in the same hashtag.
2. User Interactions
Like many other social media platforms, the main element of TikTok’s algorithm is to monitor and analyze user interactions. TikTok monitors the likes, shares, and reposts of a user, and even goes further to analyze what they write as a caption to their videos. Moreover, the algorithm keeps track of the content that the user is not interested in, as it marks that content as “Not Interested” and keeps similar videos away from the user’s feed.
3. Device and Account Settings
As can be understood from the information above, TikTok uses a remarkably similar algorithm to those of other popular social media platforms. So, like other social media platforms, TikTok monitors the location of the device and allows the user to access the content that is trending in their location. This helps the users to view content in their mother tongue more often, and also partially keeps unwanted content away from the user’s feed.
How to Pass TikTok Algorithm Test? The Path to Popularity
Having summarized how TikTok’s algorithm functions, the question “How to pass TikTok algorithm test” may come to mind, especially for users who want to increase their popularity, and have more views for their content. Let’s delve deeper into how to enhance your experience as a TikTok content creator.
1. Try Using Trending Songs
Like in many other social media platforms, music has an important place in the presence of TikTok’s community. Using popular and trending songs in your content may increase the content’s engagement rates by almost 20%; especially if you are using a small account.
The presence of a trending song in a TikTok video increases the likelihood of another user consuming the content, as a popular song may give a sense of familiarity to the user. Also, music has been one of the key elements of TikTok since its launch, and many viewers find music as one of the most essential parts of their browsing experience.
2. Pay Attention to the Initial Seconds
TikTok videos mostly appeal to the short attention span of modern online users. TikTokers lose their interest in the content if the initial seconds of the content do not draw their attention.
On that account, it may be rational to make the first 3-5 seconds of your video catchy and fun, as this is likely to increase the engagement rates of the video. Having a fun and energizing start to your video may increase your views.
3. Try Making Shorter Videos
As mentioned above, TikTok appeals to a community with relatively shorter attention spans. Hence, keeping your videos below 15 seconds might be a crucial step to keep the viewer’s interest in your content. Finding the balance between creating a short and concise video whilst keeping it fun and engaging is the very essence of becoming more popular as an avid TikTok user.
F.A.Q.
1. Is it Too Late to Grow in TikTok in 2024?
No. TikTok has an ever-growing community, and the content range is more fruitful than ever. Although TikTok already has many so-called “social media influencers”, it is never too late to embark on a journey to become popular in TikTok. Creating unique and engaging content will get you where you want to be, regardless of when you begin your journey as a social media content creator.
2. Is TikTok’s Algorithm Constantly Changing?
Not necessarily. The essential elements of the algorithm such as content analysis, user interactions, and device settings are not likely to change. However, the platform may integrate new means of analysis into the algorithm if there are major changes in the way people create and consume content in the future.
3. Is There a “Reset” for TikTok’s Algorithm?
While there is no single button to push to officially “reset” your algorithm, paying attention to the content you consume and changing your engagement patterns may result in a change in your algorithm in time. Some users also report their algorithms to have changed after taking short breaks from the platform.