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Alignment is key to long-term success. The process of Supplier Relationship Management (SRM) ensures that suppliers’ strengths are matched with an organization’s strategic objectives. This involves setting clear goals, choosing the right partners, and developing collaborative roadmaps. Whether the focus is innovation, speed, or quality, aligning capabilities ensures that both parties move in the same direction. Regular performance reviews, joint KPIs, and feedback loops help maintain alignment as business needs evolve. This strategic harmony reduces friction, boosts value delivery, and enhances competitiveness. SRM transforms suppliers into growth enablers rather than mere providers.

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