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Customer relationships are the heart of digital marketing. AI tools like chatbots, recommendation engines, and sentiment analysis help brands respond faster and smarter. However, the 7 pros and cons of AI in digital marketing show risks as well. Customers may feel disconnected if replies sound robotic or if their data is misused. While AI can predict needs and personalize offers, it lacks true empathy. Mishandling customer experience with AI may harm retention. The lesson? Use AI to enhance response time and relevance—but keep human touchpoints for emotional support. Balance builds lasting relationships in today’s AI-powered marketing world.