360Presence

Technical SEO isn’t just the responsibility of the SEO team—it’s a collaboration between developers and marketers. So, what is technical SEO exactly? It refers to optimizing your website’s technical foundation to improve crawlability, performance, and indexability. Tasks such as fixing broken code, implementing schema markup, or reducing page load times require development skills. At the same time, marketers must understand SEO goals to ensure business relevance. When both teams align, the site performs better and ranks higher. Understanding what is technical SEO fosters teamwork and builds a digital environment where technical precision meets strategic content. This synergy creates a site that excels in both functionality and search engine rankings.