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Before committing capital, businesses need to be sure their investments are sound. That’s where understanding what a feasibility study is and why it plays a critical role in business investment planning becomes essential. A feasibility study examines financial viability, market trends, regulatory constraints, and technical requirements. This analysis minimizes risk by identifying whether a concept has the potential to succeed. It provides clarity on costs, returns, and challenges before any major decision is made. Investors and stakeholders rely heavily on this data to approve or adjust plans. In short, a feasibility study builds the confidence needed for strategic financial decisions and protects against costly missteps by confirming whether an investment is realistic and promising.