360Presence

For a business to succeed, it's essential to learn how to do a market feasibility study that measures market readiness and customer willingness to pay. This involves conducting price sensitivity tests, studying customer behavior, and analyzing industry maturity. The findings help you set realistic price points and identify whether your audience is ready to adopt your offering. Understanding how to do a market feasibility study that measures market readiness and customer willingness to pay helps refine your value proposition, prevent pricing errors, and improve sales strategies. It’s a practical step to ensure that what you’re offering truly meets customer expectations and is worth what you’re asking.