Email marketing platform designed for bootstrappers and creators. Features newsletter campaigns, automation workflows, and transactional emails with transparent pricing and no subscriber limits.

Mailcoach is an email marketing platform that’s redefining how creators, bootstrappers, and developers manage their newsletters, automations, and transactional emails. Founded by Freek Van der Herten, a respected figure in the Laravel community, Mailcoach launched in January 2020 and has quickly become a favorite among those who want powerful features without the complexity or ballooning costs of traditional platforms.

What Makes Mailcoach Different?

Unlike most popular email marketing services, Mailcoach charges users based on the number of emails sent — not the number of contacts stored. This pricing model, starting at just $9.99 per month, means that as your audience grows, your costs don’t skyrocket. For creators with large or rapidly growing lists, this can mean dramatic savings compared to platforms like Mailchimp or Brevo.

Features Built for Growth and Flexibility

Mailcoach offers a comprehensive suite of tools:

• Newsletter campaign management
• Automation workflows for drip campaigns
• Transactional email handling
• Advanced segmentation and analytics
• Real-time email editing and drag-and-drop design
• Deep API and developer integration, especially for Laravel users

With both a fully-managed cloud solution and a self-hosted option, Mailcoach gives users the flexibility to choose the setup that best fits their needs. The self-hosted version is particularly attractive for organizations that require full data control or want to customize their email infrastructure.

Privacy and Compliance at the Core

Mailcoach is built and hosted entirely within the EU, using EU-owned infrastructure. This ensures full GDPR compliance and a privacy-first approach — tracking is off by default, and features like double opt-in and minimal data retention are standard. For anyone concerned about data sovereignty or privacy regulations, Mailcoach stands out as a trustworthy choice.

Who Is Mailcoach For?

Mailcoach is tailor-made for:

• Indie creators and bootstrappers who need affordable, scalable email marketing
• Developers (especially those working with Laravel) who want deep integration and customization
• Startups and digital businesses looking to avoid the high costs of legacy platforms
• Organizations with strict privacy or data control requirements

A Founder’s Vision

Freek Van der Herten built Mailcoach after experiencing firsthand the frustration of rising costs and limited flexibility with other email platforms. His vision was clear: create an email marketing tool that grows with its users, not against them. Today, Mailcoach is trusted by a growing community of creators and developers across Europe and beyond.

The Bottom Line

Mailcoach is a powerful, privacy-focused, and cost-effective alternative to traditional email marketing platforms. With its unique pricing model, robust features, and developer-friendly ethos, it’s an ideal choice for those who want to grow their audience without growing their expenses.

For more information or to try Mailcoach, visit mailcoach.app or follow founder Freek Van der Herten on X (@freekmurze).