Busi Company

The BUSI Company, the youth-focused brand by Olympic skier Birk Ruud. Explore cutting-edge apparel and accessories blending performance and street style.

BUSI Company is a bold, youth-driven brand born in Norway, founded by Olympic gold medalist and cultural icon Birk Ruud. More than just a label, Birk Ruud BUSI is a growing movement that joins street style, snow culture, and creative freedom. At BUSI, we create high-quality street- and outerwear designed for you to feel and perform your best—on the slopes, at the office, or in the park. Our collections champion self-expression, comfort, and individuality. Backed by a vibrant community of athletes, artists, and forward-thinkers, this youth brand embraces recycled materials in select drops—always with honesty, never greenwashing. BUSI is more than Birk’s brand; it’s a mindset, a lifestyle. Be bold. Be BUSI.