TheChainHut

Our journey through jewellery has been met with excitement and inquisitiveness to learn through the profession. We have been fortunate in growing up in a family of jewellers which has allowed us to thoroughly embrace different experiences in this evolving multi-faceted industry. Cultivating our knowledge and expertise having worked in luxury fine jewellery for the last twenty years, in 2013 we launched our own jewellery company retailing Sterling Silver jewellery online. We soon realised the strong demand for more personalised chains and necklaces which majority of today's high street jewellers are unable to offer both in their stores and websites in terms of specific sizes, chain styles, affordable price and jewellery quality. By connecting with the diverse range of customers across the UK each with individual requirements we identified a marketplace which is being underserved.

We feel that retail jewellers are overwhelmingly brand-led and lacklustre by the limitations of standard off-the-peg chains and in most cases the same branded jewellery is being sold by every jeweller. This does not leave room for much choice or versatility. At the opposite end of the market those offering low-value chains have restricted themselves by price caps and this results in a compromise over quality.