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Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It encompasses a wide range of activities, tools, and strategies designed to connect with target audiences online. Here are some key components of digital marketing:

Key Components of Digital Marketing

1. Search Engine Optimization (SEO):

   • Definition: The process of optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
   • Techniques: Keyword research, on-page optimization (meta tags, content quality), off-page optimization (backlinks), and technical SEO (site speed, mobile-friendliness).

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