Description
Many merchants require custom functionalities to enhance user experience, functionalities that aren’t readily available within Shopify’s standard offerings. In such cases, merchants may opt to build private Shopify apps using Shopify API or Shopify Storefront API. These apps are exclusive to their Shopify store and aren’t listed on the Shopify App Store. Creating a Shopify private app is an excellent strategy to set your store apart from others and cater specifically to your unique business needs.
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