WPLytic

WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

WPLytic is a self-hosted analytics plugin designed specifically for WordPress users who prioritize privacy, data ownership, and compliance. Unlike many mainstream analytics solutions, WPLytic ensures that all visitor data remains on your own server, never leaving your WordPress environment or being shared with third parties.

Key Features:

• Total Data Privacy: All analytics data is stored locally in your WordPress MySQL database. No cookies, no third-party scripts, and no external data transfers. This makes WPLytic fully GDPR, CCPA, and PECR compliant by default.
• Unlimited Tracking: Track unlimited visitors, sessions, events, conversions, and user journeys without any data or usage limits.
• Custom Events & Tags: Easily monitor specific actions like button clicks, form submissions, purchases, and more. Events can be tailored to your site’s unique needs.
• AI-Powered Insights: WPLytic includes built-in AI tools to help analyze traffic patterns, identify top content, and suggest optimizations for conversions and engagement.
• Real-Time Analytics: Instantly see how many visitors are on your site, where they’re coming from, and what actions they’re taking — all without page refreshes.
• User Segmentation: Segment analytics by user role, behavior, or custom criteria to better understand your audience and optimize content or marketing strategies.
• Performance Optimized: The tracking script is loaded asynchronously, minimizing any impact on site speed. Storage usage is efficient, with about 1MB per 1,000 sessions tracked.
• Easy Refund Policy: If you’re not satisfied, WPLytic offers a 14-day money-back guarantee.

Why Choose WPLytic Over Competitors?

WPLytic stands out as a privacy-first alternative to Google Analytics, Plausible, Umami, Matomo, and Fathom Analytics. Unlike these platforms, WPLytic:

• Does not require cookie banners or user consent popups, as no personal data is sent offsite or tracked via cookies.
• Gives you full control over what is tracked and stored, including the option to exclude IP addresses or anonymize data as needed.
• Is built natively for WordPress, with seamless integration and updates managed directly from your WordPress dashboard.

Ideal For:

• E-commerce sites, agencies, marketers, and small businesses seeking actionable insights without compromising user privacy or site performance.

Technical Details:

• Built with TypeScript, PHP, MySQL, React, and MaterialUI.
• Works on shared hosting, VPS, dedicated servers, and cloud environments like AWS Lightsail.
• Recommended for sites with up to 1–2 million monthly visitors.

Support and Pricing:

• Annual license: $99/year.
• Support is available via email for active license holders.
• Founded by Cristian (@XCSme), based in Romania, launched in October 2022.