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The Shifting Advertising Landscape

The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising – the awareness-lifting exercise we see in Super Bowl commercials – performance advertising endeavors to reach customers who specifically are in the process of considering a purchase.

Shifting Advertising

A Big Dream and 3 Skills

And this is it! Life, people, nature, companies, industries… The basis of humanity and its ecosystem has always been about only one thing: evolution. The human being is and will forever be conditioned by its own need to adapt itself to the change in order to survive.

Innovation Goals
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